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This week, the creative team behind Sink the Pink has been live-streaming its behind-the-scenes preparations for the London party, showcasing “everything from wig shopping to dance rehearsals” ahead of the event tomorrow.
“Sink the Pink: Toys” will take place at the Troxy Theatre this Saturday, 18th March, with Blued live-streaming the show to its users.
While these apps might be growing in popularity, attitudes toward the country’s LGBT community continue to be less than tolerant.
Early last year, the China Alliance of Radio, Film and Television released a new set of guidelines banning inappropriate sexual behavior on TV, including incest, sexual assault, adultery, one-night-stands and homosexuality.
“The gay business is a piece of virgin territory in China, and we hope to become a leader of this lucrative market,” Blued founder Geng Le said this summer.
Though depictions of homosexuality continue to be widely censored in Chinese TV and film, a recent boom in gay dating app users has sparked the interest of at least one state-controlled media group in the form of a multi-million dollar investment.
Blued, China’s largest gay dating service, announced last week that it was receiving “tens of millions” of renminbi (several million US dollars) in investment from The Beijing News, a state-run newspaper.
In 2012, when his superiors discover the website, Geng Le loses his family and job.
Committed to make the legitimisation of same-sex relationships in China, his life’s work, he creates Blued, the first gay social network app.“The substantial spending ability of gays and the funding support we got indicate the strong power of the so-called pink economy.” Yet while the gay market is seen as extremely lucrative, depictions of same-sex relationships in the media are still heavily censored, according to the Financial Times.